Firmware Upgrade on Adidas 1

The intelligent, microprocessor controlled Adidas 1 has just got a 1.1 firmware upgrade.

It is now supposedly faster and stronger, among other things. Now when does the PSP hackers start rolling out homebrew firmware for this? May be Adidas 1 Hang Time, or Adidas 1 Beckhamizer? P.S. Did I just invented a new word? seems so [ via Pocket lint ]