Google Analytics 2.0

Google had just launched the second version of “Google Analytics.”: The change was described by some as _only cosmetics._ But for web analytic tools, the presentation is as important as the data itself. The new look is has a vaguely familiar feel, and it didn’t take me long to find that it is indeed the “work of the old Measure Map crew.”:

I like the new interface a lot, and would do a review if only other 500 bloggers had not already done so. For a good positive write-up, see “Avinash Kaushik’s article.”: The only bad press it seems to get is from peoples who are still waiting for their account to be upgraded!

One thing I like that hasn’t been mentioned is the use of “Sparklines.”: I wish Google will create a widget to put these sparklines on “iGoogle.”: