chrisadas.com

PricewaterhouseCoopers becomes just PwC

I saw this on Siam Intelligence Unit yesterday. While I am quite fond of the old logo, I quite like the typeface used in the new, simple one. But what exactly is up with that mess on top?

According to BRAND NEW, it's layered color rectangles and represents the many facets of business that they are in.

It looks ok in large size and their printed documents with this new brand identity look superbly modern, but the logo on its own remind me of of some picture blown up to pixel level in photoshop, or censored adult video.