Google had just launched the second version of “Google Analytics.”:http://www.google.com/analytics/ The change was described by some as _only cosmetics._ But for web analytic tools, the presentation is as important as the data itself. The new look is has a vaguely familiar feel, and it didn’t take me long to find that it is indeed the “work of the old Measure Map crew.”:http://www.veen.com/jeff/archives/000965.html

I like the new interface a lot, and would do a review if only other 500 bloggers had not already done so. For a good positive write-up, see “Avinash Kaushik’s article.”:http://www.kaushik.net/avinash/2007/05/google-analytics-is-re-launched-do-these-five-things-first-in-v2.html The only bad press it seems to get is from peoples who are still waiting for their account to be upgraded!

One thing I like that hasn’t been mentioned is the use of “Sparklines.”:http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001OR&topic_id=1 I wish Google will create a widget to put these sparklines on “iGoogle.”:http://www.google.com/ig