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American Airlines’ fresh new identity

I cam across this post at BRAND NEW pointing out the rebranding of American Airlines. I have to agree this is great work!

The design manages to retain the eagle, the color combination, the letter A, and yet combined and reduced them all down to a minimal and almost abstract level.

I cannot call myself a fan, based on my only 1 or 2 experiences back in early 2000. But if American Airlines want to convey a sense of optimism going forward, I think they have done just that.

Instant classic!

Blog header image by Chris Sloan at / See his excellent post on AA’s inaugural 777-300ER flight.

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