I cam across this post at BRAND NEW pointing out the rebranding of American Airlines. I have to agree this is great work!
The design manages to retain the eagle, the color combination, the letter A, and yet combined and reduced them all down to a minimal and almost abstract level.
I saw this on Siam Intelligence Unit yesterday. While I am quite fond of the old logo, I quite like the typeface used in the new, simple one. But what exactly is up with that mess on top? According to BRAND NEW, it's layered color rectangles and represents the many facets of business that they […]